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Sarah Chen Lin - Marketing and Communications Manager - International Cosmetic Suppliers Limited | LinkedIn
Chen Lin | HKU Business School
Chen Lin-1 CHEN LIN Eli Broad College of Business Office: (517) 432-6328 Michigan State University Email: linc@bus.m
Chen, Lin | College of Dentistry | University of Illinois Chicago
Sustainability | Free Full-Text | Connecting Social Enterprises and Sustainable Consumption: Systematic Review, Bibliometric Analysis, and Conceptual Framework | HTML
PDF) “Being” hooked by a brand story: A view of regulatory focus
Reflective or impulsive buying or both? Evidence from the sport merchandise consumption context
Chen Lin - Assistant Professor of Marketing - 中欧国际工商学院 | LinkedIn
ConnectBrix Marketing Transformation Roadmap
Full article: Mobile social media marketing: a new marketing channel among digital natives in higher education?
Full article: Marketing Processed Organic Foods: The Impact of Promotional Message Framing (Vice Vs. Virtue Advertising) on Perceptions of Healthfulness
JRFM | Free Full-Text | A Systematic Review of the Influence of Internal Marketing on Service Innovation
PDF) An Experimental Investigation of Effects of Media Type and Plot Connection on Brand Placement Effectiveness
Progress in partial least squares structural equation modeling use in marketing research in the last decade - Sarstedt - 2022 - Psychology & Marketing - Wiley Online Library
PDF) Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience
PDF) The decision‐making process in viral marketing—A review and suggestions for further research
PDF] Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction | Semantic Scholar
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Factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoption | PLOS ONE
PDF) Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation
PDF) Examining retail customer experience and the moderation effect of loyalty programmes | Dag Bennett - Academia.edu
Full article: The moderating effect of brand orientation on inter-firm market orientation and performance
PDF) Consumer behavior in the online context
PDF) Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building