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Sarah Chen Lin - Marketing and Communications Manager - International  Cosmetic Suppliers Limited | LinkedIn
Sarah Chen Lin - Marketing and Communications Manager - International Cosmetic Suppliers Limited | LinkedIn

Chen Lin | HKU Business School
Chen Lin | HKU Business School

Chen Lin-1 CHEN LIN Eli Broad College of Business Office: (517) 432-6328  Michigan State University Email: linc@bus.m
Chen Lin-1 CHEN LIN Eli Broad College of Business Office: (517) 432-6328 Michigan State University Email: linc@bus.m

Chen, Lin | College of Dentistry | University of Illinois Chicago
Chen, Lin | College of Dentistry | University of Illinois Chicago

Sustainability | Free Full-Text | Connecting Social Enterprises and  Sustainable Consumption: Systematic Review, Bibliometric Analysis, and  Conceptual Framework | HTML
Sustainability | Free Full-Text | Connecting Social Enterprises and Sustainable Consumption: Systematic Review, Bibliometric Analysis, and Conceptual Framework | HTML

PDF) “Being” hooked by a brand story: A view of regulatory focus
PDF) “Being” hooked by a brand story: A view of regulatory focus

Reflective or impulsive buying or both? Evidence from the sport merchandise  consumption context
Reflective or impulsive buying or both? Evidence from the sport merchandise consumption context

Chen Lin - Assistant Professor of Marketing - 中欧国际工商学院 | LinkedIn
Chen Lin - Assistant Professor of Marketing - 中欧国际工商学院 | LinkedIn

ConnectBrix Marketing Transformation Roadmap
ConnectBrix Marketing Transformation Roadmap

Full article: Mobile social media marketing: a new marketing channel among  digital natives in higher education?
Full article: Mobile social media marketing: a new marketing channel among digital natives in higher education?

Full article: Marketing Processed Organic Foods: The Impact of Promotional  Message Framing (Vice Vs. Virtue Advertising) on Perceptions of  Healthfulness
Full article: Marketing Processed Organic Foods: The Impact of Promotional Message Framing (Vice Vs. Virtue Advertising) on Perceptions of Healthfulness

JRFM | Free Full-Text | A Systematic Review of the Influence of Internal  Marketing on Service Innovation
JRFM | Free Full-Text | A Systematic Review of the Influence of Internal Marketing on Service Innovation

PDF) An Experimental Investigation of Effects of Media Type and Plot  Connection on Brand Placement Effectiveness
PDF) An Experimental Investigation of Effects of Media Type and Plot Connection on Brand Placement Effectiveness

Progress in partial least squares structural equation modeling use in  marketing research in the last decade - Sarstedt - 2022 - Psychology &  Marketing - Wiley Online Library
Progress in partial least squares structural equation modeling use in marketing research in the last decade - Sarstedt - 2022 - Psychology & Marketing - Wiley Online Library

PDF) Customer Behavior as an Outcome of Social Media Marketing: The Role of  Social Media Marketing Activity and Customer Experience
PDF) Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience

PDF) The decision‐making process in viral marketing—A review and  suggestions for further research
PDF) The decision‐making process in viral marketing—A review and suggestions for further research

PDF] Understanding the effect of social media marketing activities: The  mediation of social identification, perceived value, and satisfaction |  Semantic Scholar
PDF] Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction | Semantic Scholar

Nike final presentation integrated marketing communication
Nike final presentation integrated marketing communication

Factors stimulating value micro-businesses attribute to digital marketing  technology (DMT) adoption | PLOS ONE
Factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoption | PLOS ONE

PDF) Who Benefits from Multiple Brand Celebrity Endorsements? An  Experimental Investigation
PDF) Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation

PDF) Examining retail customer experience and the moderation effect of  loyalty programmes | Dag Bennett - Academia.edu
PDF) Examining retail customer experience and the moderation effect of loyalty programmes | Dag Bennett - Academia.edu

Full article: The moderating effect of brand orientation on inter-firm  market orientation and performance
Full article: The moderating effect of brand orientation on inter-firm market orientation and performance

PDF) Consumer behavior in the online context
PDF) Consumer behavior in the online context

PDF) Does non-hard-sell content really work? Leveraging the value of  branded content marketing in brand building
PDF) Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building